Module 5: Designing for Justice
Introduction The article that I have chosen to analyze is Spectacularized and Branded Digital (Re)presentations of Black People and Blackness (Sobande, 2021). This article, in particular, interests me because I find branded digital racism to be a significant issue. I am very stimulated by all things that have to do with marketing and the various representations that are portrayed through digital media. The Black Lives Matter (BLM) movement has become increasingly important over the past couple of years, which is a step in the right direction. Nonetheless, there is still clearly a lot that needs to be done to address the issue of digital racism related to online representations of people of colour. Racism in the online marketplace is prevalent and the authors of this article do a terrific job of reflecting on the connection between digital racism and historical systematic racism and racial capitalism. Critical Analysis This article offers a great amount of influence in the figh...